Using Virtual Staging to Market Their Listing

1000 500 Sam Radbil

Virtual staging is a cost-effective and efficient way for real estate agents to market their listings. By using virtual staging, agents can showcase a property’s full potential and give buyers a better idea of how the space can be utilized.

With that being said, let’s take a closer look at some benefits of virtual staging.

Benefits of Virtual Staging

black flat screen tv turned off

One of the biggest benefits of virtual staging is that it allows agents to highlight the best features of a property without having to stage the home physically. This can save time and money, as traditional staging can be costly and time-consuming.

Virtual staging also allows agents to appeal to a wider audience by providing multiple design options for potential buyers to envision themselves living in the space. Most professional virtual staging providers offer several design options such as:

  • Mid-Century Modern
  • Scandinavian
  • Coastal
  • Farmhouse
  • Modern
  • American
  • Industrial
  • Hamptons
  • Luxury
  • And Southwestern

This can be especially useful for buyers who have a hard time seeing past a home’s current decor or for those who have different design preferences.

In addition, virtual staging can be a useful tool for agents who are trying to sell a home that is empty or partially furnished. A vacant home can be difficult for buyers to visualize, but virtual staging can help bring the space to life and make it more appealing to potential buyers. 

For example, recent research shows that vacant homes sell for an average of $11,306 less and spend six more days on the market compared to staged and virtually staged homes. This shows that it’s worth the extra cost to stage your home before listing it for sale if you want to sell it fast and for top dollar. 

How to Choose a Virtual Staging Provider

When it comes to choosing a virtual staging provider, there are a few key factors to consider:

  • Quality of the virtual staging: It’s important to choose a provider that produces high-quality virtual staging images. Look for providers that use advanced technology and have a team of skilled designers to ensure that the virtual staging looks realistic and professional.
  • Variety of options: Look for a provider that offers a wide range of virtual staging options, including different furniture styles, finishes, and colors. This will allow you to choose the best option for your specific listing and target audience.
  • Speed of delivery: Time is of the essence in real estate, so choose a provider that can deliver virtual staging images quickly to meet your deadlines.
  • Customer service: Good customer service is essential in any business, and virtual staging is no exception. Choose a provider that is responsive and helpful, and be sure to read reviews from other customers to get an idea of their level of service.
  • Price: As with any service, it’s important to consider the cost when choosing a virtual staging provider. Look for a provider that offers competitive pricing without sacrificing quality. Virtual staging can cost anywhere from $25 to $300 per image, so it’s important to shop around for a virtual staging company that fits your budget and needs.

By considering these factors, you can find a virtual staging provider that meets your needs and helps you effectively market your listings.


Overall, virtual staging is a powerful marketing tool that can help real estate agents showcase a property’s full potential and appeal to a wider audience. By using virtual staging, agents can save time and money, appeal to a wider audience, and help buyers better visualize themselves living in the space.